Given the renewed focus on subscriptions as a major revenue source for news publications, more audiences will result in more opportunities to earn money. In addition, introducing one community’s stories to another will foster better understanding between different groups of people during a time of extreme polarization.
Beyond the business and civic cases for diversifying media, everyone deserves to see their lives reflected in the stories they read, hear and watch every day, because anything less than that is erasure. Indeed, anything less than that isn’t Canada.
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I refuse to wait on the sidelines any longer for change to come, which is why CJOC wants to work with stakeholders to develop programming that will make each of our CTAs a reality. For one example, for “Begin self-reporting of newsroom demographics on a regular basis,” I’d love to invite a group of editorial managers and diversity and inclusion (D&I) committee heads to a workshop where we co-create a framework for monitoring and measuring newsroom demographics, because people are far more likely to take action on something when they feel ownership.
Already, several stakeholders have contacted CJOC to collaborate, including unions, potential funders and both establishment and startup media outlets. But it’s still early days. So we need more firm commitments and funding to ensure these calls to action don’t just stay calls to action. Help us walk the walk, and change Canadian journalism for the better.